Privacy Policy

1. Information We Collect

Wayfound collects a limited amount of personal information from visitors who interact with our website and who choose to place orders for our digital guide publications. The categories of information we may collect include:

• Your full name, as provided in the order form
• Your email address, used to deliver your purchased guide and respond to your enquiries
• Your selected guide title and optional planned visit month, as submitted through our order form
• Any information you voluntarily provide when contacting us directly by email

We do not collect financial or payment card information directly through this website. We do not use tracking pixels, social media login integrations, or data collected from third-party advertising platforms. We do not collect any information that you do not voluntarily and directly provide to us through the forms or contact channels on this website.

Wayfound does not knowingly collect personal information from individuals under the age of 18. If you believe a minor has submitted personal information through our website, please contact us at hello@wayfound.sg and we will take appropriate steps to remove that information from our records.

2. How We Use Your Information

The personal information we collect is used exclusively for the following purposes:

• To process and fulfil your order for a digital visitor guide, including delivering the guide PDF to your nominated email address
• To send order confirmation and transactional messages related directly to your purchase
• To respond to any queries, requests, or complaints you submit to us by email or through our contact form
• To maintain basic records of our transactions for administrative and legal compliance purposes

We will not use your email address to send you unsolicited promotional or marketing communications unless you have given us explicit and separate consent to do so. We do not profile, segment, or analyse individual user behaviour for commercial targeting purposes. Your personal data is used only to the extent necessary to provide you with the service or information you have requested from us.

If at any time you wish to withdraw any consent you may have given, or to have your personal information removed from our records, you may contact us at hello@wayfound.sg with a clear written request, and we will action this as promptly as practicable and within the timescales required under applicable data protection law.

3. Data Security and Protection

Wayfound takes reasonable precautions to safeguard the personal information in our possession against loss, misuse, unauthorised access, disclosure, alteration, or destruction. Access to personal data within our team is restricted to those individuals who have a genuine operational need to handle it in order to fulfil your order or respond to your query.

However, please be aware that no method of electronic transmission or storage is completely secure. While we implement appropriate technical and organisational measures to protect your data, we cannot guarantee absolute security. In the event of a data breach that is likely to result in a high risk to your rights and freedoms, we will notify you and any relevant regulatory authority as required by applicable law.

We retain personal data only for as long as it is necessary to fulfil the purpose for which it was collected, or as required by applicable law. Order-related records may be retained for a reasonable period to comply with our legal obligations and to handle any follow-up enquiries. When data is no longer required, we will securely delete or anonymise it.

4. Cookies

This website does not use any tracking cookies, analytics cookies, advertising cookies, or third-party cookies of any kind. We do not employ Google Analytics, Facebook Pixel, or any other behavioural tracking or measurement service. Our website is designed to function without relying on any external scripts, stylesheets, or resources loaded from third-party servers.

Your browser may store technical session data as a standard part of its operation when you navigate any website, but Wayfound does not set, read, or make use of cookie data for any tracking or analytical purpose. If you have concerns about cookie usage in your browser, you may adjust your browser settings at any time to restrict or delete cookies — doing so will not affect your ability to use or access any part of this website.

5. Third-Party Disclosure

Wayfound does not sell, trade, rent, or otherwise transfer your personal information to any third parties for their own commercial purposes. We do not share your data with marketing agencies, data brokers, advertisers, or social media platforms.

In limited circumstances, we may share personal information with trusted service providers who assist us in operating our website or fulfilling orders — for example, an email delivery service. Any such service providers are required to handle your data in accordance with our instructions and applicable data protection law, and are not permitted to use your information for their own independent purposes.

We may disclose personal information if required to do so by applicable law, court order, or government authority, or where we believe in good faith that such disclosure is necessary to protect our legal rights or to prevent fraud or harm to any person.

6. Your Rights

Depending on your location and applicable data protection laws, you may have certain rights in relation to the personal information we hold about you. These may include:

• The right to access the personal information we hold about you
• The right to request correction of any inaccurate or incomplete information
• The right to request deletion of your personal information, subject to any legal obligations we may have to retain it
• The right to withdraw consent where processing is based on consent
• The right to object to or restrict processing in certain circumstances

To exercise any of these rights, please contact us using the details provided in the section below. We will respond to all legitimate requests within a reasonable timeframe, and no later than within the period required by applicable law. We may need to verify your identity before fulfilling any request relating to access or deletion of personal data.

If you are a resident of Singapore, this Privacy Policy is intended to be consistent with the requirements of the Personal Data Protection Act 2012 (PDPA) of Singapore. If you have concerns about how we handle your personal data that we are unable to resolve directly, you may lodge a complaint with the Personal Data Protection Commission of Singapore.

7. Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data we hold about you, please contact us using the following details:

Wayfound
#08-22, Orchard Gateway
277 Orchard Road
Singapore 238858

Email: hello@wayfound.sg
Phone: +65 6291 4873

We aim to acknowledge all privacy-related enquiries within five business days and to resolve them fully within twenty-eight days of receipt, though we will inform you if more time is needed for complex requests.